Selling Products on Amazon India: Setup to First Order, Explained

To start selling products on Amazon India, create a 'seller account' at sell.amazon.in using your email, mobile number, bank account details, and GST number. If you are selling only GST-exempt items (such as books), you may provide your PAN details instead of a GST number.

Next, add your store name, specify a 'pickup address' within the state where you are registered for GST, and select a shipping method. Finally, list at least one product to launch your store. GST verification may take up to 72 hours, but you can complete other setup steps in the meantime. This guide covers the entire process: registration, product listing, order fulfillment, fees, and handling your first order.

What You Need Before You Register?

Keep four things prepared: an email ID, an active mobile number, a GST number (or a PAN for GST-exempt items), and an active bank account. A GST number is a 15-digit code issued by the Government of India. If you do not have one, you can apply for it at gst.gov.in.

If you already shop on Amazon.in, you can sign in using your existing account and verify your phone number via an OTP. Otherwise, create a new account.

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How to Register as an Amazon Seller in India?

1. Go to sell.amazon.in or sellercentral.amazon.in and click Start Selling.
2. Enter your GST number and verify it. If automatic verification fails, upload your GSTIN certificate (Reg-06 with Annexures A and B) as a PDF, JPG or DOC under 10 MB. Choose the tax-exempt option only if every product you sell is GST-exempt.
3. Choose a unique store name. You can change it later, but each account has one store name.
4. Add a pickup address. It must be in the state where your GST is registered, and Amazon currently supports only one pickup address.
5. Choose a shipping method: Easy Ship or Self Ship. You can change this later.
6. Add your business bank account.
7. Select a default tax rate (Product Tax Code). Pick the GST rate that covers most of your products, then override it on individual listings.
8. Add at least one product. Amazon requires this before launch.
9. Click Start selling to launch the store.

How to List a Product on Amazon.in?

Listing is the step that turns an account into a store. Amazon.in offers three routes :

A few details trip up new sellers. Titles can run to 200 characters. Amazon’s beginner guide asks for images of at least 1,000 pixels on each side so shoppers can zoom, with JPEG preferred. MRP is mandatory in every category except books. If your product has no barcode, such as a private-label or handmade item, you can request a GTIN exemption. Brand Registry is free, but Amazon requires a registered trademark.

Some categories are gated, meaning Amazon needs documents before you can list. Baby food needs an FSSAI licence, and silver jewellery needs a purity certificate, for example. Animals, weapons and narcotics are restricted outright. Check this before you buy stock.

Once you pass a few dozen SKUs, preparing image links and listing text by hand becomes the slow part. Barmeto, an Indian seller-tools platform, offers bulk image-link, background-remover and auto-listing tools for that stage.

Continue Reading : Manage Orders on Amazon: Daily Workflow, Order Statuses and Fixes

Choosing How Orders Reach Customers

Easy Ship does not carry items over 18 kg, items of 70 × 70 × 45 cm or larger, or orders outside its coverage area .

As a practical rule, Self Ship suits sellers who already have a reliable courier and low volume. Easy Ship suits sellers who can pack but have no courier. FBA makes sense once a product sells steadily and you want Amazon to handle storage. This is our recommendation, not an Amazon rule.

What It Costs: Fees and Pricing

Amazon.in charges a referral fee (a percentage of the price, determined by category), a closing fee (determined by price band), shipping or weight-handling fees for Easy Ship and FBA, as well as other charges like FBA storage fees. Amazon’s fee page adds 18% GST to these charges. The profit formula is simple: Selling Price minus Product Cost minus Total Fees.

Fees change frequently. Effective March 16, 2026, Amazon.in has extended a zero-referral fee policy for products priced up to ₹1,000, though this waiver applies only to select categories. Amazon has also announced that, starting September 7, 2026, closing fees will increase across its Fulfillment Center, Easy Ship, and Seller Flex channels. Since Amazon’s own documentation may list slightly different initial weight-handling fees, you should use the fee calculator in Seller Central for your specific product.

Base your pricing on your own costs, not on the prices of your lowest-priced competitor. After a few weeks of orders, a margin analysis tool-such as the Profit and Loss tool offered by Barmeto - can categorize your SKUs (based on your payment settlement sheets) into those that are generating a profit and those that are incurring a loss.

From First Order to First Payment

New orders appear under Manage Orders in Seller Central and in the Seller App. Dispatch on time, because late shipments hurt account health. Returns are tracked under Return Reports.

Amazon’s fee page says you become eligible for payment seven days after delivery, while the beginner’s guide cites five to seven business days. Treat both as estimates and check your payments report. Eligible sellers can get faster payment cycles through Amazon’s STEP programme.

Mistakes That Slow New Sellers

• Mismatched states. A pickup address outside your GST state can block onboarding.
• Buying before checking approvals. Confirm gated-category rules first.
• Skipping the margin check. Run the fee formula before you set a price.
• Trusting old plan details. Some blogs describe “Individual” and “Professional” plans with monthly charges, which come from Amazon’s US marketplace. The Amazon.in registration and fee pages reviewed here list no such plans. Confirm inside Seller Central.
• Stopping at registration. The store won’t launch until one listing is complete.

Read Next : Amazon FBA for Beginners: Costs, Setup and Whether It Fits You

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