How to Find Best Selling Products on Amazon India, Step by Step

To find the best-selling products on Amazon India, open the 'Best Sellers' list on Amazon.in, select a category and sub-category, and look for products that remain near the top of the list over several days. Then, evaluate each product based on its demand, competition, and profitability. A high ranking indicates that a product is currently selling well; however, this does not guarantee that you will also be able to sell it profitably. The steps outlined below begin with Amazon's own lists and free research methods, and subsequently explain when it is appropriate to use paid research tools.

What does “best selling” mean on Amazon?

Amazon's 'Best Sellers Rank' (BSR) is based on sales and is updated hourly to reflect both recent and past sales performance. Each product is assigned a rank within its category. Since Amazon does not disclose the exact number of units sold, this rank serves as a relative indicator rather than a precise sales figure.

Context is crucial. A product with a lower rank in a broad category might actually have higher sales volume than a product ranked first in a smaller or niche category. Therefore, always compare products that belong to the same sub-category.

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Step 1: Build a shortlist from Amazon.in’s own lists

Open the Best Sellers page on Amazon.in, choose a category, then keep clicking into sub-categories until the list is specific. “Stainless steel water bottles” is more useful than “Home & Kitchen”. Look at these lists:

• Best Sellers: products with the strongest sales in that category.
• Movers & Shakers: products with the biggest sales rank gains over the past 24 hours.
• New Releases: recently launched products gaining traction.
• Most Wished For: products shoppers are saving for later.

Tab names can change, so check what your Amazon.in page shows. Record 15 to 20 products in a spreadsheet with the name, price, rank, rating, review count and seller. A one-day jump in Movers & Shakers can come from a short promotion, so treat it as a lead, not proof.

Step 2: Track the shortlist for 7 to 14 days

Check the same products every day. Items that stay near the top show steady demand. Items that appear once and vanish were likely driven by a deal or an event.

Compare your notes with India’s buying calendar. Amazon India’s seller blog advises looking at which products sold frequently in earlier festive periods, and it separates evergreen products from seasonal ones. A diya set that ranks high in October may be nearly invisible in March.

Step 3: Confirm demand with data outside the list

The Best Sellers list alone is not enough. Add at least two of these checks:

• Seller Central reports, if you already sell, to see which of your own products move.
• Google Trends, set to India, to see whether search interest is rising, flat or seasonal. It reflects Google searches, not Amazon sales or search volume.
• Amazon search suggestions: type a keyword into the Amazon.in search bar and note what shoppers complete.
• Product Opportunity Explorer, Amazon’s research tool. It groups search terms and products into niches and offers seasonality, pricing and return-reason data. The Amazon India page that describes it sits under Global Selling, so check inside Seller Central whether it is available for Amazon.in and your account type.
• Brand Analytics, which Amazon lists among Brand Registry benefits, so it is not open to every seller.

Step 4: Measure competition and find gaps

Open the top five listings for each shortlisted product. If every result has thousands of reviews and a well-known brand, a new seller will struggle. If the top results have modest review counts and weak photos, there may be room.

Then read the 2- and 3-star reviews. Repeated complaints, such as poor stitching, wrong sizing or missing parts, point to a product you could improve. Amazon India’s seller blog also recommends reading competitor reviews to spot their shortcomings.

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Step 5: Calculate profit in rupees before you commit

A best seller with thin margins can lose money. Use this formula:

Net profit margin = (selling price − all costs) ÷ selling price × 100

Here is an illustrative example. The fee figure is a placeholder, not Amazon’s actual rate. Check current referral, closing and shipping fees on Amazon India’s fees and pricing page.

One US seller guide treats a net margin of 15 to 25% as the range for a sustainable business. Use that only as a reference, since Indian fees, GST and logistics differ. Weight and size also change shipping cost, so a bulky product can look strong on the list and weak on the profit sheet.

If you already sell, Barmeto’s Profit & Loss tool reads your marketplace payment sheet plus your product costs and splits your SKUs into profit and loss lists. That shows which of your current products deserve more stock.

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Do you need a paid research tool?

Not at the start. Free methods are enough to build and screen a shortlist. Paid Chrome extensions and product databases help when you want estimated monthly sales, price history and keyword volumes for many products at once. Treat those numbers as estimates, because they are modelled, not reported by Amazon.

BSR does not show profit margins, competition level or seasonality, which is why the table pairs each method with its blind spot.

Common mistakes to avoid

• Copying the #1 product. Most of that demand already belongs to the existing listing. Improve something specific: size, bundle, material or packaging.
• Reading rank as profit. Rank says nothing about your costs.
• Ignoring approvals. Some categories need Amazon’s permission before you can list. Check the category requirements in Seller Central first.
• Stocking seasonal items too early or too much. Unsold festive stock ties up cash.
• Judging from one day of data. Use at least a week.

Once you pick a product, Barmeto’s bulk listing and image tools can speed up creating the Amazon listing.

Frequently Asked Questions