How to Sell on Myntra: Onboarding Steps, Fees and Eligibility

To sell on Myntra, you must register your GST-registered business on the Myntra Partner Portal (partners.myntrainfo.com), submit details regarding your brand, warehouse, and bank account, and then wait for Myntra to approve your brand. Approval is not automatic. Brand owners are required to upload a trademark certificate, while resellers need a brand authorization letter. Myntra states that there are no onboarding fees; however, a one-time 'growth enablement charge' applies once you begin selling. The approval process typically takes 15 to 45 business days, so ensure your documents and photographs are ready before applying.

Who can sell on Myntra?

Myntra is a curated fashion, beauty and lifestyle marketplace. It reviews each application as a brand first and a seller second. Four conditions decide eligibility:

• A registered Indian business. Proprietorships, partnerships, LLPs and private limited companies can apply. Individuals without a business registration cannot .
• A GST number. Myntra lists a GSTN certificate as required and states no non-GST route.
• Brand rights. Owners provide a trademark certificate. Resellers provide an authorisation letter or No Objection Certificate (NOC) on the brand owner’s letterhead.
• Category and range fit. Accepted categories include clothing, footwear, accessories, jewellery, beauty and personal care. Myntra says it wants a sizable catalogue and a quality product with a unique value proposition. Healthcare products such as medicines and medical devices are not allowed .

Myntra does not publish a minimum number of products. Guides quote anything from 20 to 50 or more, so treat any fixed number as a guess.

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Documents to keep ready

Mismatched names across GST, PAN and bank records are among the most common reasons applications stall.

Myntra seller registration online: step by step

Portal screens can change, and later form fields sit behind login. This sequence follows the walkthrough in Unicommerce’s guide.

1. Open only partners.myntrainfo.com. Socialee notes there is no seller.myntra.com, and Myntra says to trust only emails ending in @myntra.com.
2. Verify your mobile number and business email by OTP. The email must not already be registered with Myntra and becomes your login.
3. Verify your GSTIN. Once it turns green, the other sections unlock.
4. Complete the basic, business, warehouse and bank sections. You choose your selling model, add pick-up addresses with daily order capacity, and upload the cancelled cheque. Myntra verifies the account with a small test credit.
5. Add brand details. You can add up to ten brands. Each needs a logo, the nature of your business, trademark or NOC proof and Myntra’s catalogue Excel sheet.
6. Submit the declaration and wait. Myntra contacts you if something needs fixing.

After approval, expect commercial terms, a contract, system integration, catalogue upload and inventory upload before orders begin.

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Myntra fees: what is published and what is not

Many blogs quote commission ranges, but they disagree with each other and none come from Myntra. Socialee notes the same problem. The table below separates what Myntra states from what stays in your contract.

Request your actual rates before signing. Then work out margin after commission, returns, advertising and the 15-day wait for cash. Returns are common in fashion, and accurate size charts reduce them . Barmeto’s Profit & Loss tool can show which SKUs make or lose money once you have payment data.

How long does Myntra onboarding take?

Myntra states that eligible brands can be boarded onto the platform within 15 working days, or up to 45 days during major sale events. Most third-party guidelines indicate a timeframe ranging from 15 to 45 working days-or potentially longer. Since Myntra does not provide a status tracker, you should not commit to a launch date until approval has been granted. Additionally, the review of the product catalog after approval requires further time.

Choosing how orders are fulfilled?

Myntra’s seller presentation, as summarised by Blueprint, describes two main routes, and it says commission and the claims process are the same for both.

• You store and pack (PPMP). You pack orders at your own warehouse or stores, and Myntra handles delivery and returns. You keep more control but must be operationally ready.
• Myntra stores and packs. Your stock sits in Myntra’s warehouse. Sources call this Fulfilment by Myntra for sale-or-return, and say you can recall unsold stock.

Preparing your catalogue and photos

Myntra reviews not only the paperwork but also product photography, pricing, sizing, and brand presentation. Once onboarded, the specific image specifications are available within the 'Partner University' portal. Since pixel dimensions mentioned in various blogs may be inconsistent, ensure you follow Myntra’s official guidelines. While Barmeto’s background remover can clean and set backgrounds for batches of photos, be sure to verify each resulting image against Myntra’s specifications before uploading.

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Mistakes that delay or sink applications

• Names that differ across GST, PAN and bank documents.
• Reselling a brand without a formal authorisation letter or NOC.
• A thin range, weak images or missing size charts.
• Choosing warehouse fulfilment before registering GST in that warehouse’s state.
• Paying an agent a supposed “onboarding fee”. Myntra says it charges none.

Frequently Asked Questions